Digital Container Summit Keynote

Eytan Buchman | If You Build It, They Will Click – The State of Digital Freight 2020

Topics covered: 

Eytan Buchman talks about the digital solutions that modern freight companies are using. And asks questions like: Is having a good website enough for doing online business successfully? Buchman suggests that these solutions sometimes lack innovation, investment and the true understanding of the customers’ needs. He points out the importance of gathering and working with data to correctly address your customer.

About Eytan Buchman: 

He’s the Chief Marketing Officer at the Freightos Group, which runs the world’s largest online freight marketplace, and WebCargo, the digital network connecting logistics providers with airlines and ocean liners.

When he’s not thinking about pallets, he hosts the Marketers in Capes podcast, and consults to a number of startups and nonprofits.He’s still likes Minidisc players and has never skied. Ever.

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