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How Huanji Ventured Into New Markets with xChange

Asiawise Shipping Lines, a compact yet highly skilled affiliate of Huanji Supply Chain Management Co., entered the container leasing and trading business and successfully scaled their operations with the help of Container xChange. By leveraging xChange’s marketplace, Asiawise gained deeper insights into global markets, acquired new customers, optimized their pricing strategy, and connected with trusted suppliers.

Read on to learn more about their story.

About Asiawise Shipping Lines

Founded in 1999, Asiawise Shipping Lines has built a strong presence in the shipping industry, acting as a general agent for top Asian shipping companies. In 2021, they launched their own brand in Hong Kong, purchasing containers and securing key shipping routes between China, India, and the Middle East. By 2022, they had expanded with a subsidiary in Ningbo, China, and began operations in India.

In 2024, Asiawise was awarded a container liner operating certificate from the Ministry of Transport of China, which enhanced their ability to reposition empty containers across major seaports. Today, they own over 2,000 TEU containers and manage 5,000 more, providing services such as container leasing, trading, multimodal transportation, and international freight forwarding across East Asia.

The Power of Partnership with xChange

To accelerate their growth, Huanji Supply Chain Management in 2022, using the marketplace to scale their container leasing and trading operations efficiently. Through this partnership, the company has established over 160 partnerships, leased nearly 900 containers, sold 400, and purchased several dozen containers themselves. xChange’s global marketplace has been instrumental in connecting Huanji with new business opportunities, particularly in North America and Europe.

Before joining xChange,venturing into new markets such as the U.S. and Europe posed a challenge for container leasing and trading. As Melvin, the general manager of the company, remarked, “Container leasing and trading were new to us. We didn’t know the size of the market, and we needed a platform to help us.”

For instance, in 2023, Huanji faced a major challenge with an oversupply of containers in Moscow, making it difficult to find buyers. However, after partnering with xChange, the company successfully sold around 80 containers at good prices to customers they found through the platform, resolving the issue.

Melvin highlighted, “We always look for buyers and container users on xChange first. If we can’t find any, we then sell or lease offline.”

Why Huanji Chose xChange

A key strength of Huanji Supply Chain Management Co. is their ability to supply containers on demand from major Chinese ports. This reliability, along with competitive Pick-Up Charges (PUCs), has made them an attractive choice for clients seeking efficient service. However, their rapid growth in container leasing and trading has been significantly supported by xChange.

When discussing their experience, Huanji’s general manager, Melvin, emphasized the additional security and ease of managing transactions through xChange. “The payment process is very convenient because xChange collects all payments for us. If we did this offline, there might be issues with payment collection,” he explained.

They also appreciate how xChange simplifies the monitoring of deals and container movements. Additionally, the platform’s pricing recommendations in the trading marketplace offer valuable insights into market rates, enabling Huanji to make informed decisions about their container trading strategies.

The Road Ahead

Looking ahead, Huanji Supply Chain Management Co. has ambitious plans. They intend to increase container purchases from North China and expand their shipping routes to Europe, North America, and beyond. With xChange’s support, they are confident they will continue to grow their leasing and trading operations. As Melvin put it, “xChange is not just for small businesses; it’s a global platform with a big market.”

By leveraging xChange, Huanji Supply Chain Management Co. has gained a competitive edge and laid a solid foundation for future growth. For anyone looking to enter the container business or expand existing operations, Asiawise Shipping’s success with xChange is a testament to how the right partnerships can drive growth and success in global markets.

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